Aston Martin’s first EV could again be delayed

The first Aston EV will use the systems and technologies of the American startup EV Lucid once it will arrive on the market

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Aston Martin says that he remains determined to launch an EV but will not be pressed on an exact date for its launch. In all likelihood, the few (or even) luxury buyers hold for an EV of the British brand will have to wait at the very least a few years. But, let’s be honest, how many people are preparing for the bit to buy an electric aston when the brand sells mega-slices like the DB12, Vantage, Vanquish and DBX707?

The automaker has explored electric vehicles for some time. In 2023, the Canadian businessman and owner in part Aston Martin, Lawrence Stroll, said that the electrical first Aston Martin would arrive on the market in 2025. However, the company quickly pushed the launch of this model until 2026 and then, in April of last year, said that he would probably not arrive before 2027.

Read: Aston Martin pushed the beginnings to EV until 2026, kills Lagonda

Now the boss of Aston Martin, Adrian Hallmark, said that the firm will launch an EV “in this decade”. It doesn’t tell us much, but there is a good chance that the EV has been repelled.

Limited details are known on this EV. During a recent interview with coach, Hallmark said that the initial plan of Aston Martin planned to launch an electric vehicle based on an existing model. However, it appeared open to the brand making its first EV a new dedicated model.

“For a company of our size, you must either replace an existing signage plaque and take the courageous pill, or create the niche (and make) an incremental model like the first,” he said. “We have not fully decided. The original plan was to follow an incremental model, but we are looking for other options. »»

Hybrids in Gogo

Hallmark stressed the importance that the company is flexible in the coming years in the same interview. As such, he will launch more hybrids before the arrival of the FV. There will also be new hybrids launched “until 2035.”

“(The way to electrification is not as clear as three or five years ago, but the general management is absolutely towards electrification,” he said. “Our commitment is to zero neutral or net carbon.

When Aston Martin decides to launch an EV, he will do it with the help of Lucid. In mid-2023, Aston Martin inked contracts with the startup EV worth more than $ 450 million, which gives it access to the advanced electric motors of Lucid and the batteries.