Vin Diesel and Michelle Rodriguez are back … and enjoy the ice
February 3, 2025 at 5:12 PM
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- Vin Diesel and Michelle Rodriguez come together for an advertisement of the Super Bowl.
- The announcement promotes Häagen-Dazs and is called “not so fast, not so furious”.
- Most car manufacturers are seated this year, but Ram and Jeep are broadcasting advertisements.
The Super Bowl countdown on Sunday enters the Homestretch and more people will probably encourage advertisements that Kansas City chiefs. Although it remains to be seen, Häagen-Dazs is already a sensation with their announcement called “not so fast, not so furious”.
While the teasers have largely stolen under the radar, the first presented a Chevelle SS Chevrolet withdrawing its engine and then accelerating on a bridge. The second was more promising because he showed that the car was pursuing a Häagen-Dazs truck, indicating that a breakage was in preparation.
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However, real advertising is quite tamed because it shows that Vin Diesel and Michelle Rodriguez lead with top down. Rodriguez then opens a Häagen-Dazs ice cream bar while the two enjoy a slow car on the coast. Ludacris then stops by their side and asks “What happened to quick life?” Diesel then answers: “Not today” while the Cruisin ‘by Smokey Robinson plays.
The Super Bowl’s announcement is a first for Häagen-Dazs and the company’s marketing chief, Rachel Jaiven, previously described it as an “important opportunity for the brand”.
Most car manufacturers sitting this year
While car manufacturers generally have a great presence during the Super Bowl, many are sits on the sidelines this year. However, Stellantis will broadcast two advertisements on February 9. An RAM announcement will be broadcast during the two -minute break in the second quarter, while a Jeep advertisement will also be broadcast during the broadcast.
Toyota is an official partner of the Super Bowl Lix and will be present in New Orleans which supports the Land Cruiser and Sequoia. However, the automaker should not broadcast an ad during the match.
Adweek also pointed out that Audi, BMW, Ford, General Motors, Kia, Honda, Hyundai and Volkswagen are sitting on the sidelines this year.
