The Kia’s Super Bowl competition will give the winners everything, from a K4 to an EV9
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- KIA gives four new vehicles as part of a Super Bowl promotion.
- Prices vary from a GT-Line turbo of $ 28,090 K4 to a GT EV9 line of $ 73,900.
- Kia Squares starts today and takes place until February 9 at 5.30 p.m. he.
Most car manufacturers will be seated on the top of the Super Bowl Sunday, but Kia mixes things with the management of a competition instead of an advertisement. The competition will give four winners a brand new vehicle.
Known as Kia Squares, the competition is presented as a “game with a game” that gives players a chance to win a new vehicle at the end of each quarter. Users are invited to choose a square, from a ten by ten grid, which is represented by a vehicle. After making their selection, they submit their information in exchange for an entry into the competition.
Plus: the best -selling vehicle in Kia in January was a sedan
After the entry period closed on February 9 at 5.30 p.m., the squares will be assigned to chance. The “last figure of the score at the end of each quarter will determine the winning square swimming pool, from which a winner will be drawn.”
Available prices include a Turbo GT-Line of $ 28,090 K4, a GT of $ 33,090 of $ 33,090 and an AWD Sportage X-Pro SX Prestige of $ 47,390. There is also a Prestige Hybrid SX of $ 52,600, a GT EV6 line of $ 52,900 and a Sorento X-Pro of $ 53,090. If you are really lucky, you will leave with a SX Prestige X-Pro tellurid of $ 53,386 or a GT EV9 line of $ 73,900.
While Kia gives up to $ 295,600 in vehicles, it is a drop in the bucket compared to the advertisements of the Super Bowl which can cost up to $ 8 million per square. Thus, even after having taken into account advertisements on social networks, the promotion of the competition, KIA probably saving a ton of money while promoting their brand.
Kia America’s marketing vice-president Russell Wager said that “Kia Squares offers football fans an interactive way to participate in the game and not only offers a fun way for roasting their favorite team, but also a Chance to win one of KIA’s prices – private vehicles. He added: “This creative approach allows us to interact with fans of the game – and fans of the KIA brand – several points of the diffusion.”
