BMW wants to keep its ice engines in life, آ including the 6s rights and the V8, because it provides a rocky transition to electric vehicles
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by Sam D. Smith
February 10, 2025 at 3:20 p.m.
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- BMW leaders believe that sales of electric vehicles can slow down in the United States, but are ready with ice and hybrid options.
- The brand does not intend to kill their V8s, like customers like “sweetness, sound and feeling”.
- However, it remains attached to electric vehicles and has experienced positive growth with their current strategy.
BMW is ready to get attached because it predicts a roller coaster race in the coming years with regard to electrification. But unlike some of its peers, the company has been designed to maintain the internal combustion engine for some time. This multi-domain approach can be particularly important now, because the industry determines the best way to navigate a new era-especially in the United States, where Donald Trump, who expressed his opinion on electric vehicles, returned to As long as president.
Read: 2027 BMW 3 Series: Everything we know about the Neue Klasse
Speaking to Financial timeThe BMW Board of Directors, Jochen Goller, suggested that US sales of EV can slow down, but the company remains optimistic about hybrid and rechargeable hybrid numbers. And with 65% of BMWs sold in the United States built locally, the company is less exposed to the risk of prices.
V8 will stay for the United States
BMW’s approach for the future of the development of the powertrain has been wider than that of certain competitors, such as VW and Mercedes, which have put more stock in an EV boom. However, the strategy of the blue and white Roundel of continuous investment in ice and hybrid options, alongside EV development, has so far lent well.
The big news for fans of large engines is that BMW V8 will remain, at least for customers in the United States and the Middle East. “There are markets such as the United States and the Middle East where you cannot replace the V8 with online hybrids,” said Frank Weber, member of the BMW board of directors, S ‘ addressing to Automobile news. “It’s not about performance. They are comparable in terms of acceleration, but customers like sweetness, sound and the feeling of a V8. We will continue to offer V8s. »»
Europe may not be as lucky, with strict regulations on EU emissions. However, Weber has confirmed that certain European markets will always obtain diesel options for a preliminary future, the Bavarian automaker continuing to develop oil burners and seek more ways to keep them clean.
Unrevised electric vehicles prove to be a success
BMW may have learned from its experience in the toe with the i3 which clearly differentiated their electric vehicles from other cars in the range was not a successful strategy. With its latest harvest of EV, the company has chosen to make their electric vehicle offers much more similar to their combustion options.
Sales of its electric vehicles increased by 13.5% last year and represented 17% of the total volume. “We plan that people would not want to be discriminated against due to the power train,” said Goller. “We have followed the path that others follow now.”
This trend should continue while BMW has launched its Neue Klasse platform, with plans to introduce their heavy electric vehicles alongside combustion and hybrids, with all the models “keeping the same character” despite the adoption of Different types of trains.
