Brady follows the traces of quarters like John Elway, selling cars after retirement
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- Tom Brady teams up with Hertz to promote used cars and a Cadillac gift.
- The Cadillac XT5 gift from Hertz 2023 comes with Brady’s signature and a value of $ 30,000.
- The rental giant tries to recover from a loss of $ 2.9 billion in 2024 due to its bet.
Hertz, who is still rushing to recover from a difficult 2024, decided to launch a Mary hail with none other than Tom Brady. The legendary quarter-Arrière is now part of Hertz’s strategy to sell cars more used in 2025. As part of the effort, Hertz also offers a used Cadillac XT5 in 2023 to a lucky winner. Not only will the winner mark a new car, but they will also get John Hancock from Tom Brady on the visor.
Why take advantage of an expensive celebrity approval like that of Brady? Losing some $ 2.9 billion in 2024 could have something to do with that. Gil West, Hertz CEO, says the brand has a new management team and a new plan, and it clearly includes movements like this. Brady will be the face of several announcements and in the heart of this Cadillac gift.
More: Can you guess which Non Tesla EV was the second best seller in Hertz in 2024?
Regarding the gift car, the rental giant had this to say: “The Cadillac XT5 2023 is equipped with several entertainment and safety characteristics, including, but without limiting itself: navigation system, Power sunroof, wireless telephone connectivity, emergency communication system, track departure, leather support and more. The luxury SUV also includes the handwritten signature of Brady on the visor on the driver’s side. »»
As part of the field to push its second -hand car sales, Hertz underlines that its used cars all benefit from an inspection of 115 points and a limited warranty of 12,000 or 12,000 miles.
“Hertz because Sales has developed the perfect match plan – with their transparent certification process, a wide selection of premium vehicles and clear prices. Hertz undertakes to provide exceptional service to their customers. I am delighted to work alongside their team and help people find the right car for them, “said Brady, almost certainly reading a teleprommer.
We do not know if he is more enthusiastic about the pay check or the fact that it is his most relaxed role for years, but anyway, it is all.
“Tom Brady could collect jobs as if he has collected championship rings, but he turns out to be a real MVP in the used car game,” said Jeff Adams, executive vice-president of Hertz because Sales. “It presents our HERTZ car sales vehicles with the same precision that it has shown in the field – and why premium vehicles like the Cadillac XT5 offer this perfect mixture of luxury and reliability. When it comes to providing value to customers, Brady is definitely a pro. »»
If you feel lucky – or just want a car signed by Tom Brady – you can enter the contest Hertz.com/tombradyusedcar. The competition takes place from now on April 14, 2025. No word yet on the question of whether Brady will really put the keys in person, but we would not retain our breath.
