Six -digit car sales explode with an increase of 333% compared to 2020

Car manufacturers sold 52,000 cars over $ 100,000 in the first two months of the year, marking a 13% increase compared to 2024

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While you try to prevent your finances from leaving the rails, luxury vehicles have their moment Again. The latest Kelley Blue Book book by Cox Automotive, a fairly surprising increase in the number of people who make follies on vehicles that cost six figures.

If you’ve already wondered how deep some pockets are these days, prepare for a shock: luxury cars fly prizes of dealerships, and you might feel a bit behind if you don’t have at least $ 100,000 to throw a new walk.

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In the first two months of 2025 only, more than 52,000 new vehicles greater than $ 100,000 were delivered to the United States. It is an impressive increase of 13% compared to the 46,000 sold last year, and an astounding point of 333% compared to only five years ago, when only 12,000 six -digit cars were sold. So it is sure to say that many people are no longer content to fantasize about luxury – they are in fact purchase he.

Range Rover leads the pack

So who wins the battle for six -digit supremacy? In a somewhat surprising way, the undisputed champion for 2025 is the Range Rover, which saw more than 3,800 monthly sales in February only. It seems that the British brand has obtained its place as a gem of the crown of the six -digit crowd.

Erin Keating, executive analyst of Cox AutomotiveOffered a certain perspective on the trend: “Although affordability is a challenge for many households, six -digit vehicles continue to sell well and have experienced a four -time increase in sales volume since the beginning of 2020.”

Keating has also noted that enlargement of income considerably influences the sales trends of new vehicles, high income households and people with “primary” or “super privileges” credit scores supplying a large part of the demand.

Average vehicle transaction price

An overview of the average transactions prices

Now let’s talk about numbers, and specifically, the average transaction price (ATP) for new vehicles. In February 2025, the average transaction price (ATP) for a new vehicle was $ 48,039. It is a decrease of 1.3% compared to January, but still an increase of 1% compared to the same era last year.

If you are wondering what segments push the ATPs above the $ 100,000 mark, look no further than the usual suspects: full-size luxury SUVs ($ 106,332), high-end luxury cars ($ 121129) and high performance vehicles ($ 121,322), all showing growth of the year. No surprise there, right?

Car brands: Who wins?

On the front of the luxury brand, Porsche takes first place with an ATP of $ 116,111 in February, 12% higher than last year. At the other end of the spectrum, Mitsubishi won the lowest ATP award at $ 30,410, Nissan not far behind $ 32,262. So, if you have looked at a luxury SUV or a sports car, you now know who is at the top of the price scale.

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For those who prefer a quieter driving with zero exhaust pipes, electric vehicles are also in the mixture. The average ATP for electric vehicles in February was $ 55,273, down 1.2% compared to January, but up 3.7% compared to last year. EV incentives have also experienced a substantial increase, reaching an average of $ 8,162, the highest it has been for over five years.

Keating has also thought about how the Global Automobile Landscape has changed, noting: “February marks the five -year birthday of the last” clean month “data before the world cocovid pandemic that changed the car landscape. Compared to February 2020 most households.

Average price of transactions February 2025 vs 2024

ATP vs average incentive of the industry as% of ATP

Image of lead Urban Automotive