Total sales of electric vehicles in the region increased by 26% in February, but Tesla deliveries dropped by 44%
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by Chris Chilton
12 hours ago
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- Brands belonging to Chinese people surpassed Tesla on the European automotive market in February.
- Tesla recorded 15,700 electric vehicles last month, against 19,800 for Chinese brands.
- Byd, Polestar and Xpeng have all gained ground in Europe while Tesla has lost market share.
What a difference a year made. Remove the clock at the beginning of 2024 and the European arm of Tesla was rushed into the glory of becoming the best -selling electric brand in the region for all 2023, and the first company to put an EV – the Y model – in addition to the overall sales table.
Now, new sales data of 28 key markets, including the EU, the United Kingdom, Norway and Switzerland, show that not only Tesla sales are declining, but the American brand EV is also collectively outperformed by car manufacturers belonging to Chinese.
Related: Tesla European sales collapsed, down 45% while the EV market increases by 31%
Jato Dynamics’ figures reveal that Tesla sold 15,700 cars in February 2025, against 28,100 a year earlier, a drop of 44% against an EV market which increased by 26% to 164,100 units. The brands belonging to Chinese people succeeded in 19,800 sales in February, throwing a serious shade in the direction of Tesla and undoubtedly leaving us that China makes serious breakthroughs on the European automotive market. And it just started.
Tesla’s market share takes a hit
Tesla’s poor performance reduced its market share to 9.6%, its worse February for five years, and the market share of the year automaker is down 18.4% to 7.7% compared to figures for 2024. A partial explanation for this is the arrival of the Y “Juniper” model, which was revealed in January of this year, but was not immediately available in Europe. It is natural that buyers want to wait for the new SUV.
The sales of the model fell from 56% to 8,800 units there, while sales of model 3 fell 14% less extreme (but still disturbing) to 6,800 units, which, according to Jato, indicates that Tesla’s overall slide is less to do with the feeling of anti-Elon musk than the imminent arrival of the new Y.
EV sales by brand, February 25
VW, Chinese brands and the new wave
It remains to be seen if the new model can reverse the slide, but we doubt it. The changes in juniper is not only the complete and Chinese brands (and the inherited Western brands) only increase their attack on Tesla. BYD sales increased by 94% to 4,436, Polestar increased by 84% to 2405, and the new View XPEG recorded 1,034 sales, which represents an increase of 259% compared to February 2024.
However, the most efficient brand in terms of sales of electric vehicles was VW, whose recordings exploded from 180% to 19,600. The ID.4 of the German brand was the third best -selling EV behind model 3 and model Y, and VW, ID.7 and ID.3 were in fifth and sixth place, separated from the ID.4 by Renault car of year 5.
