As a sales tank, Tesla turns to Saudi Arabia rich in oil

Tesla extends her presence in the Middle East and seeks to make a sensation in Riyadh

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Tesla faces a number of opposite winds because the company must face an attack by Chinese competitors as well as customers who are fed up with Elon Musk. The combination has led to attacks in the United States as well as sales in Europe.

In the middle of this substance, Tesla envisages new markets to improve its fortune. The last one is Saudi Arabia, because the company sent RSVP for their opening to Riyadh.

Plus: Tesla Cybertruck joins the Dubai police, looks terrible in white

The event takes place on April 10 and guests are invited to explore the company range and “enter a world powered by solar energy, supported by batteries and driven by electric vehicles”. The Cybercab and Optimus robot will be apparently present, and Tesla employees will be on site to answer questions about property, home load, etc.

While Tesla is a newcomer to Saudi Arabia, the company is already present in the Middle East. In particular, there are stores and over -the -roads in Israel, Jordan, Qatar and the United Arab Emirates.

Tesla’s entry into the market is interesting to note, because the public investment fund of Saudi Arabia has paid billions to Lucid. Part of this helped finance a country factory, which began to semi-reversal of the air. However, it should become a full -fledged production installation “after the middle of the decade”.

It is not the only thing to make the situation clumsy because Reuters noted that Musk originally put on Saudi money to take Tesla Privé. This led to its famous “secure funding” tweet, which turned out to be nonsense.

The publication has also noted that electric vehicles represent only 1% of sales in the country rich in oil. This suggests that Tesla’s sales problems are far from over.