Analysts believe that Ferrari’s customers in the United States will not be dissuaded by price adjustments
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- Ferrari will increase the prices of Purosangue, 12cilindri and F80 up to 10% in the United States.
- The Roma prices, 296 and SF90 will remain unchanged, although they are affected by the 25%prices.
- The company confirmed its financial objectives for 2025 to its investors, which increased its shares.
Ferrari had a quick response to the 25% prices of President Donald Trump imposed on vehicles imported in the United States. The Italian brand has announced that it would increase the prices of certain models up to 10%, although it would completely absorb the prices in others.
When President Donald Trump slapped a 25% rate on all vehicles imported in the United States, Ferrari did not really sweat in response. Instead, the Italian automaker has announced that it would increase prices on certain 10%models, although it also absorbs tariff costs on others.
Given that all Ferrari vehicles are manufactured in the Maranello factory in Italy, they are inevitably subject to the price of 25% when they land on American soil. However, Ferrari has decided to protect some of his models, including the Roma lines, 296 and SF90, from all price increases. In these cases, the additional cost will not be passed on to customers.
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For the rest of the Ferrari range – think of Purosangue, 12cilindri and F80 – the price will increase by 10%. The company will absorb the rest of the cost. Unsurprisingly, the F80, Ferrari’s flagship hypercar, will be hit the hardest, since its base price is already an astounding number of $ 3.5 million (plus an additional $ 350,000, for those who keep a trace).
Ferrari said that these price changes will only affect imported vehicles in the United States from April 2, 2025. So, if you plan to take a Ferrari before that, you will always be safe from the increases induced by the prices.
Earlier in the day, Ferrari confirmed its financial objectives for 2025, but the company also warned investors of a “potential risk of 50 basic points on the margins of profitability percentage”. However, despite this caution, Ferrari’s stock saw a 4.6% leap at the time of the editorial staff.
Will Ferrari customers even notice the increase in price?
In 2024, Ferrari sold 13,752 units worldwide, with 3,452 of these vehicles landing in the United States only – its largest market. In simpler terms, one in four ferraris sold worldwide ends on American soil.
According to analysts of the private Bernstein wealth management company, including Stephen Reitman, Ferrari’s customers in the United States will not be discouraged by the price increase:
Analysts of Private Wealth Management, including Stephen Reitman, believe that the price increase will barely register with the owners of Ferrari: “As we believe that the majority of ferraris sold in the United States go to the owners who already have more than one Ferrari, any increase in new prices will be somewhat amortized by knowledge.”
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However, in an interview with CNBC earlier this month, Ferrari CEO, Benedetto Vigna, said they had to be careful about the quantity of additional cost made to their customers:
“When we look at the customer, we consider that these people to buy a Ferrari, they must work. We must respect them. Because for us, the most important thing is the customer. We must therefore make sure that we treat them in the right way. ”
