The shift in sales for Tesla models reduces the European market share of the automaker
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by Brad Anderson
February 6, 2025 at 11:22
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- Many customers could retain the local launch of the updated Y model.
- Recently surveys indicate that Elon Musk’s actions also dissuade the buyers of VE.
- In January, Tesla sales collapsed by 59.5% in Germany, with large drops in Sweden and Norway.
Tesla sales fell in many major European markets last month, especially in Germany, the United Kingdom and France. This comes after a disappointing year for Tesla where she sold 1.78 million vehicles worldwide, representing her first decrease in annual sales in more than a decade. The questionable buston factories during the CEO Elon Musk could be partly responsible for the January sales slide, but there are probably other contributory factors.
In Germany, Tesla sold 1,277 vehicles last month, representing a massive fall of 59.5% compared to January 2024. Sales of electric vehicles fell from a cliff in Germany last year after the government has removed generous grants that had supported sales. Musk making a gesture of the hand resembling a Nazi salute during the inauguration of Trump and his continuous support for a far -right political group in Germany can also have led to a drop in EV Tesla demand.
Read: the activists project “Heil Tesla” on the German Musk German Gigafactory
It is not only in Germany where Tesla sales are down. In France, Tesla sales collapsed 63% with only 1,143 new registered vehicles. In the United Kingdom, Tesla sales fell 12%, and although it does not look like a huge fall, it came despite the overall sales of electric vehicles on the 35%market. Tesla also said that 44% and 38% sales in Sweden and Norway, as well as a 42% drop in sales across the Netherlands.
There are probably several of the other problems not linked to music that have had a negative impact on current Tesla sales. Beyond the current economic uncertainty in progress, many potential buyers of electric vehicles in Europe can hold the recently updated Tesla model Y. sporting a refreshed design, a more well equipped interior and a better range, it is probably That many people delay EV’s purchases until the new electric SUV landed locally.
At the end of January, a survey by British Publication Electrifo revealed that 59% of owners of local electric vehicles and those who plan to buy an electric vehicle were dissuaded from buying a Tesla due to the recent shares of Musk. A Swedish consumer survey also found that the proportion of those who have a negative vision of Tesla increased from 47% to 63%. Reuters reports that the number of premises with a positive vision of the brand also increased from 19% to 11%.
