Ford’s future involves new extensive models

Affordable vehicle vehicles are also in preparation, but prices could put a shock absorber on things

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Yesterday, Ford revealed its results from the fourth quarter and the whole year, while highlighting future models. There is a lot to unpack, so let’s dive.

Speaking during the call of the winnings, the CEO of Ford, Jim Farley, said that hybrid trucks are a key growth zone and give the automaker a “pricing power” thanks to features such as Pro Power on board. The system transforms microphones into mobile power plants that can produce electricity for employment sites, campsite or emergencies.

Plus: 2025 Ford Maverick obtains an AWD hybrid, a larger screen and a tremor garnish

Farley continued by saying that car manufacturers adopt hybrids and expect to see aggressive growth. This includes in the truck segment, where “customers … learn that a hybrid can also mean towing and torque and payload and other performance advantages, including fuel economy.”

Although the adoption of electric vehicles was slower than many companies expected, Farley looked optimistic and said that they were “deeply in the development of our new generation of vehicles which, in our view, will be affordable, a high volume and excellent for our business ”. He continued by saying that the “Sweet Spot” in America is trucks and cross -sized crosses, which are used for travel or as a second vehicle.

Essentially, vehicles that are not used during long journeys. As Farley explained, they can use smaller and cheaper batteries, which will allow them to be offered to consumers at lower prices. This should help increase adoption and electrification sales.

On the other hand, Farley said that major electric public service vehicles have a “essential” economy. Hyundai and Kia would likely be to postpone, but Ford has ax its electrical multisgments with three rows in 2024.

Farley did not speak specifically about their death, but said that large electrical multisgments have terrible aerodynamics as well as very large and costly batteries. In addition to that, he said that customers will not pay them a bonus. It could have a point because a quick search reveals a number of Kia EV9 offered with discounts much higher than $ 10,000.

Surprising development has been the revelation that Ford will adopt extensive vehicles in the range. Stellantis is already going on this road with the RAM 1500 Ramload and Farley seems to think that they are heading in the right direction.

He noted that extended vehicles can “obtain more than 700 miles (1,127 km) of range, but always drive most of the electric miles”. Farley added that they offer customers an electric experience without anxiety of range as well as “electric vehicle entirely comparable to a ice vehicle in terms of cost”.

The executive continued by saying that extended vehicles can use smaller batteries that have a range of around 150 miles (241 km) because there is a generator on board. This contrasts with traditional electric vehicles, where you need a large and costly battery to provide around 300 to 350 miles (483 to 563 km) of range. It may not seem a huge difference, but Farley said “you are talking about tens and tens and tens of thousands of dollars.”

Given this, Ford envisages tutorials with prolonged range for certain vehicles. He said it was part of a wider multi-energy strategy and it should lead to a motorcycle group to suit everyone.

Farley has also briefly discussed the World Trade War of Brew, saying that a 25% price on Canada and Mexico “would have a huge impact on our industry with billions of dollars in the united industry” in a scenario prolonged. The executive also confirmed that customers would be forced to pay higher prices.

Now that fun and interesting things are away, let’s throw a brief overview of the company’s results in 2024. Income increased from 5% to 185 billion dollars, but their electrical division of the E model has displayed a loss of $ 5.1 billion because electric vehicles and developing battery factories are not cheap.

Although the loss of VE is catchy, the company declared a regular dividend in the first quarter of $ 0.15 per share as well as an additional dividend of $ 0.15. The company also provided a forecast less than Rose for 2025 because they expect opposite winds.