Dodge Boss plans a weekend car that could cost $ 30,000
February 13, 2025 at 6:52 pm
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- The CEO of Dodge floated the possibility of an affordable halo vehicle at a price of less than $ 30,000.
- He said that the model could be a “weekend car” for buyers concerned about the budget.
- While the vehicle looks like a pipeream, the executive suggested that they would focus on affordability.
With the death of the Chevrolet Camaro and the reimagination of the Dodge Challenger in the Charger Daytona Cher, affordable sports cars become a rarity. However, the Mazda MX-5 Miata, Ford Mustang, Subaru Brz and Toyota GR86 all start in the $ 30,000 low range.
They could potentially be joined by another entry, because the CEO of Dodge, Matt Mcalear, recently said that there was a “market for an entry -level halo and a high -end halo”. Talk to The readerThe executive alluded to the way popular vehicles such as the Polaris Slingshot and Rzr have become.
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McArear then spoke of prices and suggested that a “less than $ 30,000” sticker could attract people looking for a “weekend car”. He went to envisage something relatively basic without heated seats and countless driver assistance systems. Essentially, something affordable and fun.
The executive said that the company should “become original as the viper” and come to the market with a unique product that distinctly dodges. He continued by suggesting that it would not be a competitor Corvette, Camaro or Mustang because he would embrace a “different type of performance”.
Although it is quite open and far from concrete, it seems that Dodge has not abandoned their sports aspirations. However, a sports car that costs less than $ 30,000 looks like a Pipedream thanks to inflation, regulations and a brewing trade war.
That being said, McCalear seems to have realized that the prices of the Sky High High stickers of Stellantis do not work. In particular, he said that “having a value game just to bring people to the floor of the exhibition hall is important” and “I think we have to do a better job to make our vehicles affordable for the masses” .
